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August 03, 2005

Adidas Challenging Nike

Sportswear maker Adidas to buy Reebok
$3.8 billion deal boosts company’s prospects of challenging Nike

FRANKFURT, Germany - Adidas-Salomon AG said Wednesday that it will buy shoemaker Reebok International Ltd. in a $3.8 billion deal, giving the company about 20 percent of the U.S. market and putting it in a position to better challenge leader Nike Inc. - READ MORE.

Posted by Trey at 12:47 AM in Current Affairs |

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